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Michael Cole Communications

Helping businesses, organizations and campaigns connect in a rapidly changing communication and media landscape.
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Creating powerful, persuasive messaging that secure business, clients, and public opinion.


Helping  clients become better organizations, businesses and campaigns by crafting unique narratives and maximizing their communications skills.

I provide tailored solutions to enhance communication effectiveness and achieve impactful results.

Public Relations:  PR is the most misunderstood fact of communications. Distinctly different from marketing or advertising, PR can be as simple as it it sounds  -- interacting with the public to convey a message, launch a new product, engaging in a no-cost or low-cost focus group.

SERVICES

Copywriting:  Advertising agencies, TV and Radio advertising scripts, Brochure/Website copy, Press Kits, White Papers, Annual Reports, Persuasion pieces & All Occasion Speeches.

Speechwriting/Training: lHave you ever noticed the quality of an event or banquet often comes down to how well the speeches went? Haven you been asked to speak at your first big event? Learn how to write and deliver a great speech.

 

services
Freelance Copywriting Advertising/Marketing
Speech Writing/Training
Public Relations-Campaign Consulting

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ABOUT MIKE

In 2009, I started Michael Cole Communications as a part-time venture out of my passion for writing, public speaking and the intersection of communications, business and public opinion. I'm fascinated how well-written speeches, advertisements, and presentations persuade people to take action. Over the past fifteen years, I have worked with advertising agencies, small businesses, non-profits, national associations, and statewide referendum campaigns.

 

In short, I believe in the power of the written and spoken

word. I also serve as a part-time assistant speech and debate coach at a local public high school. I have seen, firsthand, how the right words and narratives have the power to truly connect with our audiences and help shape our intended outcomes.

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About
Testimonials

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"It was my good fortune to know Mike Cole for many years. Quite simply he is one of the finest professionals with who I ever had the pleasure of working. His political acumen, work ethic and character could serve as a standard by which anyone in his profession is judged". -- Thomas Daschle, Former Majority Leader, United States Senate

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TESTIMONIALS

"Mike earned several dollars for every dollar we paid him. Good copy is worth more than its weight in gold, and he provided just that. He took time to understand our product, and did a great job providing the voice for our offering that we were seeking. He was professional, kept his word on time line, and wrote what we could not. As a creative professional, he showed little ego, and put our product and company in the fore. I could not be happier".  -- Greentein (Protein Drink) via Upwork

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"Mike has worked for me over the years in several different capacities. He is a talented writer who has the unique ability of capturing someone else's words in a way that is authentic, compelling and persuasive. He has the innate ability to write both good speeches and direct appeals that connect with people and produce results." -- Richard Weiland, former CEO International Code Council & former FEMA Regional Director

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PAST CLIENTS

Sioux Falls State Theatre Company

 International Code Council

Sioux Falls Area Community Foundation

Huether for Mayor

E-lance/Upwork

Farmers Union Insurance

Amendment V Campaign

Perceptive Marketing

Complete Media Inc.

All-Sports Central

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CONTACT ME

Please contact me any time and let's discuss how we can work together to achieve your goals.

605-376-6477

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Debate Book (October 2025)

In 2018, I began working on a book about High School Debate. As a former debater, I remained interested in the activity and began judging local tournaments when my son began competing. 

As a former National Champion in policy debate (a long time ago!), I've always credited debate with shaping the skills I have used throughout my professional life. The more I worked on the book, the more I realized I needed to keep researching. I interviewed more than two dozen coaches, former coaches and NSDA board members. .Then in 2021, a chance to professionally join the activity began as I became part-time assistant coach at Sioux Falls Jefferson High School.

Hustle and Flow is a brief history on American high school debate, as well as an instructional guide for how debaters can take their performance to the next level. It is also a prescription for how high school debate can overcome its current challenges and thrive in the years ahead. The book will be released in October 2025. 

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